WEBVTT
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Hey, y'all.
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on the web at Cool Kingsheating andair dot. Com Cool
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King's heating And air is A verre five partner Of
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Local leaders the. Podcast hey, everyone and welcome back To
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Local leaders the.
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Podcast AND i have a guest sitting.
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Across from me that actually HAS i would call it
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a fairly new. Business it is taking shape In Livingston
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parish and it is directly centered Around Livingston, parish So
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i'm gonna have her introduced. Myself we're going to talk
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about her, business talk about the great things that they're
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doing doing.
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And what they foreseeing in the. Future so introduce.
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Yourself my name Is Elizabeth, bodenway but everybody calls Me,
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lizzie AND i am the co owner Of living In parish.
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Magazine and who do you co own that?
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WITH i co own it with my, Mom but we
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have two completely different aspects that we cover with. It
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so we, uh it's like a perfect. Pair you wouldn't
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think working with your mom is a good. Dynamic it
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sure is for.
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Us a little bit of yen and a little bit of.
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Yang never hart in, business that's for, sure and you
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need somebody that has a different perspective on things and
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usually that's the spark that lights the, fire as they,
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Say so you have a, Business first of, all when
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did you really start focusing on this?
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Business so my mom has had this vision for this
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magazine for about ten, years but she never had like
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the creative aspect for. It she just knew business wise
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that she wanted to do this because there was a
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gap in the industry. Here and this was way BEFORE
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i was even in high, school AND I i don't,
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KNOW i got home from college AND i started working
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with her in the industry at the newspaper In Point,
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coupee and she was, like holy, cow you are selling.
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Amazing your articles are. AMAZING i have had more positives
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in the past three months Since i've hired you on your.
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Writing AND i knew THAT i was getting that responsible
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because people were emailing me, like, wow this your your
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writing is so refreshing for this. Industry Point coupee really
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needed something like, this and so, Mom mom was, like, well,
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look you, Know i've been wanting to do this magazine
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for god knows how. LONG i think that you AND
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i would work perfectly together on. It like you, Said
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yin And. Yang she does all the business, aspects the,
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layout the, graphics she does it all organically by, herself
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AND i do all the, righting, photography creative marketing and.
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Advertising and we just one day In november she was,
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like are you ready to Launch january? First AND i
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THINK i had. Planned she told it to me on A,
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friday AND i had plans to go to the, oh
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what is it The Renaissance. Festival, yes it was around that,
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time AND i was, like, okay, WELL i go to
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The Renaissance festival in the, MORNING i, said WHEN i get,
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back can you have a? Logo, Maide i'm going to
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go ahead and make A facebook for. It and by
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the TIME i got, back she had the logo made
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AND i was, like. Perfect we decided on some, colors and,
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uh it just skyrocketed from. There we got an immediate
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response On facebook from it.
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All if you we now tell me you.
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Know, incidentally the name of this magazine Is living In,
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parish which is pretty pretty.
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Good so it started WITH. I, HONESTLY i looked up ON.
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CHATGEPT i was, like give me fifty this is WHAT
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i want to. Do give me fifty examples of a good,
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name and, honestly none of them. STUCK i think the
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only good one THAT i really liked was Called down The,
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road AND i was, LIKE i don't. Know mom said
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that was too. Bumpkin she wanted to call it Next,
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gen AND i was, like In living To, parish you
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can't have anything that sounds too, modern. Right it needs
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to be community focused and Next gen does not sound community.
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Focused SO i suggested down The road and she was,
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LIKE i don't like. That that sounds too, bumpkin AND
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i was, like. OKAY i thought about it for a
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little bit AND i was, Like Livingston, Parish Livingston, parish
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AND i was thinking about other examples of magazine names,
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nationally AND i don't, know living In parish just like
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stuck with. ME i didn't Even, chatgypt did not spit
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that out to. ME i was just, like, NO i
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think that's what we need to name. It AND i
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told it to her and she was, like, YEAH i
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like that. Name and it's just enough to confuse, people
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but they kind of understand ONCE i start talking to
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them about. It they're, like, oh it's not Living Ston parish,
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magazine it's living In. PARISH i was, like, yeah it's
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a play on.
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Words, yeah, YEAH i like. It it's it's definitely good
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play on. Words and it stood out from the, beginning
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AND i think it kind of speaks to what the
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magazine is before you ever open the, magazine WHICH i
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feel like is very. Important you mentioned, that you, know
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you were still in high school when this was kind
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of and maybe even before, that when this was surfacing
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and swirling around in your mother's. Mind but you, know
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you're not an old person sitting across from.
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Me.
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Now i'm used to sitting across from forty to fifty six.
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Years, old and you're a little bit younger than. That
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SO i would say it's.
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Not many young people that are establishing businesses at your.
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AGE i think that might be. Fair there's a few out,
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there but the majority your. AGE i know WHEN i
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was your, age establishing your business was at about the
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bottom of my.
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List so what do you attribute that?
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TO I, well first of, ALL i attribute my writing
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to my. Creatives all the way from elementary school to high,
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SCHOOL i was always. Writing you can ask any of my.
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TEACHERS i always favored My english. TEACHER i actually got
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a thirty six on My English. Act. NOW i aced
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every essay from my first leap test on AND i don't.
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Know there was just always that creative aspect to my.
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Writing AND i guess it's because of my family, history
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Which i'm sure we'll get to. Later but what attributed
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the business to my mindset? IS i really have to
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say it's because of OUR otc in high. School it
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really drilled that the fourteen leadership traits of The Marine
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corps into. Me AND i could say in my four
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years OF rotc At Denim Springs High, SCHOOL i definitely
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developed more leadership traits in those four years than ever
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and it really helped me through college and now just
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every aspect of my. LIFE i take those fourteen traits with.
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Me and obviously at FIRST i thought that was going
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to be specifically for The Marine, corps but life did
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not take me that way in college AND i really
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found my calling in doing this instead marketing business In.
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English, yeah and you, know of, Course colonel Bias is
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that was the.
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Leader of that. Program i'm sure when you were. There
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he's gone, now but my.
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Son was in that program as. Well and a phenomenal
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program WAS rtc and still is At Denhim Springs High.
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School probably one of the probably one of the best
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programs That i've scene initiated At Denhim Springs high and
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that was that was a big deal when it first came.
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Around Congressman Garrett graves is who kind of pushed that
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through and it was a great thing for this community
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when and, NEEDED i feel like at that. Time so
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and you mentioned obviously you went To Denham Springs High,
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school but you did mention your history a little, bit
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your family.
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History tell me a little bit about.
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That so my great grandfather bought The Livingston Parish news
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in nineteen sixty four and he passed away in seventy.
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Seven my, grandfather my grandfather took it Over Jeff david
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in seventy, seven and my mom worked there and managed
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it for about twenty. Years and when he passed away
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in twenty, fifteen that is when we kind of migrated
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To New roads and doing the newspaper. There of, course
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now The Livingston Parish news is owned by my Uncle
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McHugh and we still have a great relationship with.
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Them, yeah and.
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So we it's just A i take that experience from
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that and being raised in that. ENVIRONMENT i was there
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every day WHEN i was in middle school AND i
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went to d S. Jh my grandfather Had he actually
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went to a city council meeting and was trying to
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make sidewalks built so THAT i could walk from d
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s J h to the. Newspaper and he, WAS i
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don't care if they have a what's that road HATCHEL
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i was, LIKE i don't care if they extend the
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sidewalks past the. NEWSPAPER i just need to make sure
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that they're FROM djo the Living Stool Parish news. Building
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and it's like in my, HEAD i could close my
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eyes and still hear the back press running and the
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sound that the door made when you'd push it, open
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when you'd open, It AND i remember walking out and
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the time would change and we leave the building at
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five o'clock And i'd look up and, say, oh it's
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dark house side at five. O'clock and you, know it's just.
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You you have different things engraved in your head from your,
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childhood AND i definitely attribute a lot of this industry's
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success to me being raised in that.
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Environment, yeah it was in the. Blood you.
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Know it sounds like a lot of history there. Now
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getting back to your, Magazine so this this became a,
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thought then it became an, action and then you built
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The facebook, page you started kind of promoting it out.
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There what were some of the early.
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On challenges that you had that Maybe i'm sure you
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saw some, coming and like all business, owners some of
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them we never see come until they're like staring at.
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Us, well at, first we had a goal of we're
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gonna launch our Website january, first and then we are
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going to launch print the Following, january and we obviously
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exceeded that goal, now but we had a couple of
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technical difficulties with our website took about another month to get,
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upgoing WHICH i it hurt me a lot because a
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lot of people were expecting that website Announcement january, first
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AND i built up to it for a while and
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it just didn't, happen and SO i it was kind
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of complicated for. Me LIKE i, said it took another
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month for it to get, up and that was not
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because OF i was just technical difficulties that we didn't,
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foresee but because of the response that we've received in the.
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Past how many months have we been doing, this like five?
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Months four?
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Months we are able to print starting In. April we
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kind of set that goal In january once we had the,
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website kind of idea of flowing in everybody's brains and
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we were, like, no we just need to do the.
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Print we need to have a physical and we just
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it brought a whole other aspect to the business, perspective
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showing that we would have a physical and we'd literally
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be able to physically represent the community versus just an online. Presence,
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yeah we do have a large online, presence BUT i
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would love for that to reflect in our print as,
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well just BECAUSE i Know i'm not the only person
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that appreciates a physical in your hand.
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Copy Of Oh i'm the same. WAY i would much
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rather have something to hold and read than.
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You.
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Know a lot of times.
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You'll find articles on The internet and you'll see a,
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headline but maybe it's your, phone and you know you
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don't have the best eyes.
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Anymore like, yours, truly and you don't want to sit
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there and have to strain your eyes to read that.
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Thing and it's nothing like having a physical copy in
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front of you and then you can pick it up
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and read it whenever you want and whenever you have.
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Time really is the aspect. There so you work through those.
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Challenges though obviously you got your website up and, running
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and we want to talk about your magazine in, particular