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Hi, this is Laurie Johnson with Hancock Whitney Bank, and
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you're listening to Local Leaders the podcast. Visit Local Leaders
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podcast dot com for previous episodes or for information on
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peering on the show.
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Hey everyone, and welcome back to Local Leaders of the podcast.
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And I'm gonna do something a little different with today's episode.
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I have a local, lifelong entrepreneur here on the show.
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He has had quite the journey thus foreign life. So
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we're for sure going to discuss a little bit about
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several businesses that he owns and he has his hands in,
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especially here locally, but we're also going to discuss what
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he feels have been his keys to success thus forward
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his business and outside of his business as well. So
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first of all, with that, I want to welcome Gus
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Lebarn to Local Leaders of the podcast. So first of all,
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welcome to the show.
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Thank you, glad to be here.
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No stranger to podcasting, you're you've been doing a little
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bit of podcasting yourself.
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Yes, we got started about six months ago. We got
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our own podcast going on on on basically mainly just
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trying to educate and train and influence early early entrepreneurs.
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Catch them early in life. Right, I'll make sure that
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I link your podcast to the description of my podcast,
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So hopefully some people will get something out of this
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and they'll go want to check you out. Maybe some
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younger people wanting to learn something before they're actually there
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in life and they have to figure it out, kind
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of playing catch up. Hopefully they'll get something out of that.
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Now today we're here to talk about you. You've had
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quite an interesting journey in life, and some of this
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we talked about pre recording this podcast, and some of
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this I'm going to be learning on the fly, which
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is how I preferred it with you. So let's start out.
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Where are you from and born in? Where were you raised?
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Those sorts of things. Early life.
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My story begins in Mexico, wat and raised up to
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twelve years old. Okay, So I was born in a
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farm in Mexico, growing up my whole life working on
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the fields, working horn. Yeah, my father owned several hundred
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acres of farmland, planeted corn, planet afalfa for the cows,
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I mean things like that. So I grew up country
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life my whole entire life. I really love to enjoyed it.
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So that's pretty much where I got started. Eventually my
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father was traveling my daughter. My dad did a lot
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of traveling throughout his years, and he went through a
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town called ross On, New Mexico.
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Yeah, sofo there you go.
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Yeah, that's the town, so Roswell, New Mexico. Even he
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was passing by there for some reason, and he came
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across a school called New Mexico Military Institute. It's a
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it's a military school that goes from high school all
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the way to college and sometimes. For some reason, he
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really liked what they had to offer there and he
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made it a goal to try to get most of
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his kids to go there. So from Mexico at a
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early age, once I turned twelve, I joined New Mexico
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Military Institute for high school. And that's kind of what
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brought me to the States and where.
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Oh wow, when you were really early in life, let's say,
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before the age of twelve, when you were that young,
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what do you remember wanting to be?
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My kids asked me this question, and I get asked
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a lot, and the only the best answer that I
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can give you is this is it. When I was young,
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all I remember is wanting to be rich.
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Yeah, I had that one too. That sounded good to
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me at eleven, and I'm sure.
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Yeah, So I think that I got to see you
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early on as a young kid the influence of money
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had on people. Yeah, I knew right away as I
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needed to get as much of it as I possibly could.
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That's awesome.
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That was the mindset I had as a young kid
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twelve years old before.
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So yeah, very good. So you, as you said, you
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ended up in New Mexico and uh, you know that's
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pretty early on in life. What were the challenges back
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then for you? Was it something that you remember kind
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of blow your mind. I mean, I know people that
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have lived in this area their entire life, they've never
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been outside them. Yeah, they've never been north of I
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ten and that's twelve. You went to a whole nother
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country I was raised.
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Yeah, I got to get born and raised in a
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different country, so I was. I got to be around
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a lot of the little the lot of the Mexican culture. Yeah,
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and some of the challenges is definitely trying to be
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able to connect with the culture, trying to be accepted
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by the culture.
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By the American culture, well, both.
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Both in Mexico and America. So if if people can
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see this, I don't necessarily look or fit the profile
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as a Mexican citizen.
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You don't have an accent that you will someone recognize.
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So I get that a lot. Like other people. They
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asked me where I'm from. They think I'm from like Europe,
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or they think I'm from some other part of the country.
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I say I'm from Mexico. They don't necessarily connected with that.
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It's like where really, Like, you're six foot three and uh,
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you know, somewhat camel skin, yeah, and so most of
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the people can't really make that connection. So I think
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that some of the challenges early on was definitely being
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able to connect with with not only the Mexican culture,
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but the American culture because I do have somewhat of
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an accent. So when I come to the United States,
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people will say, well, where are you from. I know
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I can hear somewhat of an accent, so I'll be like,
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I'm from Mexico. But then I go to Mexico and
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they're like, hey, Bud, like, where are you from? Green eyes, white,
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white skin, six foot three, You're not from here. So
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it's hard to fit in either or. It's always been
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a challenge growing up as a as a young kid.
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Yeah, yeah, but you seem to have managed obviously well.
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Uh so from there, from New Mexico at some point
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ended up in Louisiana. How did that occur?
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Well after high school, I didn't necessarily didn't pursue college.
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I never went to college. Was something for a lot
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of financial reasons. My dad being a farmer. Farmer's struggle.
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It's just a tough lifestyle.
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So there's a lot of upstate and expensive ridiculously.
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So anybody that can relate to being a farmer understands
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ups and downs in life. So financial struggles through high
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school I got. I basically skipped college. So I started
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my entrepreneurship spirit right after high school. I started getting
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into construction, working with family members, started learning how to work,
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understanding the ins and outs of business, and I bounced
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from state to state. I was in Minnesota for a
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little while, I went to Lincoln, Nebraska, I was in
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Kansas City. I was bouncing all over the country, just
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working on myself work, learning how to work construction, how
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to build up you know, how to build a construction
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business in general. And the break that we caught was
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really Katrina. So two thousand and four or five, I
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believe when Katrina happened, Ye you, two thousand and five happened,
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And I remember I was at the point where like,
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all right, I want to start my own buiness out.
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I want to start working for myself. I had my
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own my own tools, I had my own crews, and
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me and a really close relative named Mark le Baron,
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really good friend, one of my best friends. We decided
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to team up together and said, let's go to Louisiana
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and let's there's a lot of work. It's gonna be
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a lot of work over there. I called my dad,
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got his advice. He says, if I was in the
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construction business, I'd be in New Orleans right now.
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Yeah, so good call. Yeah.
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We packed up our stuff and got all our tools
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in it, showed up with you know, some hopes and
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some prayers to make it happen.
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Yeah. That's awesome, man. So your influences at that point,
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And I'll use an example of myself. I wasn't always
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as put together as I am now. Right when I
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was sixteen seventeen, I was wild. I mean I you know,
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I had two or three things on my mind and
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that was it. And being a business owner or an
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entrepreneur was not one of them. And I actually met
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a guy when I was seventeen. I was working. I've
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always been a worker. I was working in high school
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at a local retail establishment and this guy was in
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the military, and he was actually pretty high ranking in
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the military, and he was also the store manager of
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that store, and he carried himself pretty well. And I
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remember noticing that, noticing how he carried himself. He'd come
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in sometimes he would have he was in the National
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Guard and he would have drill that weekend and he'd
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come in just for a couple of minutes. He'd be
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dressed in his uniform, and I'm like, that, dude's sharp
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right there, and he's got his stuff together. And I
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would spend a lot of time talking to him, and
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I really consider him one of my mentors in life.
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But the amazing thing about it was he didn't even
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realize he was. I didn't tell him, you know, wow, man,
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I want to be like you when I grow up.
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But I would just watch this guy and he seemed
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to have it all together, and he influenced me in
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a positive way because at the time I figured out,
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if I want to be like him, I can't do
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all this stupid stuff. And uh so I started watching
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the guy. He was an influence. Who was an influence
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for you early on, uh maybe around that age before
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maybe right before you headed to New More Orleans after Katrino.
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My greatest influence in my whole life has definitely been
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my best friend Mark.
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Yeah.
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He was. He was a He's always been a moral
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compass to know when I was messing up and when
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I was doing right or wrong.
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Yeah, it was.
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It's something a little emotional, sure, but I get it.
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Father definitely struggled with my dad a lot growing up
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as a younger adult. There was a lot of there
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was a lot of trauma, I guess you could say
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as a younger, you know, growing up with your father
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not being somebody you looked up to because a lot
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of the things that he was doing so and so.
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So there was definitely some some childhood traumas that I
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had to get over a lot. So one of the
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pillars in my life had definitely been my best friend Mark.
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Yeah. And that's so important I think for for someone
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especially when they're struggling, they don't have anybody around them
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that maybe can motivate, motivate them would be a good
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word for it. In your example, I'm sure this guy
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motivated you. You seemed to be the voice of reason sometimes.
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And it was the same for me. That guy motivated
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me because I knew I was going down the wrong
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path and this guy seemed to take make all the
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right choices. And so you mentioned your podcast is about
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almost like mentoring young people and showing them, you know,
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what the proper way to live a life and in
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most instances, and I think that's something where a lot
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of people lack that from. You know, these young people's perspective,
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their influences are not typically people that are business owners
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and successful entrepreneurs. Usually it's what they see on YouTube
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or well, I don't want to say on YouTube, because
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there's a lot of good shows on YouTube I watched,
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but music something like that. You know, Yeah, mentorship a
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very important thing. So you take off, you get to
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New Orleans and and uh, you know, great timing for sure,
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anytime there's a disaster, you're gonna have a need for construction,
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and uh, when you get there, what happens.
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It was incredible, I mean, just mind boggling to be
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able to see the damage to the extent that it was.
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We showed up to New Orleans, there was boats on
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the trees, cars, it was. It was very sad to
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be able to see and witness such devastation, and at
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the same time we were very thankful to be there
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because we knew that we could help and make a difference.
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And amen, we were.
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We were in a position where we knew nothing about entrepreneurship.
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We didn't know how to how to incorporate a business,
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we didn't know how to ensure a business, we didn't
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know how to manage, We didn't know anything. So there
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was a lot of challenges up ahead. But nonetheless we
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had the drive, grit and the want to be able
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to create it. So as long as there's a will
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is a way.
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Yeah, amen, And I'll tell you what. But so important
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that there are people there to help people through disasters.